GB Tours


If you’re looking for a thoughtfully-planned, great value holiday, you’re looking in the right place!

We are a family-run business with plenty of experience

GB Tours is a well-respected UK coach holiday company with more than 35 years’ experience in the business. Established in Birkenhead, Wirral in 1984, our family-owned firm started out selling concert tickets and coach breaks to passengers in and around the Merseyside area. Today – still run by the same family – we operate more than 20 routes all over England and Wales, offering a wide range of day trips, mini breaks and longer coach holidays throughout the UK, plus an increasing number of European trips and sea and river cruises. Every year we take nearly 60,000 passengers away – many of them returning again and again because they know they can trust us to offer what they want, at a price they can afford.

We offer consistently high standards and great value for money

Our passengers regularly praise us on the value for money we provide. Because most of our holidays are booked direct, we are able to negotiate special deals with the hotels and transport suppliers we use, many of whom we have excellent longstanding relationships with. For you, the passengers, this means we are able to keep our prices down while maintaining our consistently high standards. All of the hotels we use are highly rated (most of them obtaining three and four stars), and we only use the best, comfiest coaches going…

We give friendly, helpful advice

You’ll find our experienced Reservations Team – most of whom have been with us for a long time – care that you find the perfect holiday for you. They won’t ever push you into booking something which isn’t suitable for your needs – for instance, if you have limited mobility. Most of our team have visited the hotels and resorts we travel to, so have first-hand experience they can pass on, enabling you to make a more informed choice.



Coach Hire Birkenhead

We don’t use ‘feeder’ coaches

Passengers have told us time and time again they dislike the ‘feeder coach’ experience offered by many other holiday companies. The endless pick-up points, wandering around all over the country before heading to the destination, plus the transferring of luggage from one coach to another and hanging around in car parks, is a cause of frustration and irritation. Well, we’re proud that we never use feeder coaches – you’ll get on one coach at your pick-up point and stay on it until you reach your resort. That means you experience a smoother, quicker, more enjoyable journey – and, we believe, an all-round better holiday.

We offer carefully-planned itineraries

We think a coach holiday firm should do more than just take you to and from a hotel. The majority of our breaks include interesting and popular excursions to a wide variety of local attractions, plus free days to relax and do as you please. The excursions are all included in our price, so there’ll be no hidden extras to pay – and of course, if you don’t want to join us you don’t have to!